In these difficult times, we need to build bridges in our communities more than ever. Today, people with a foreign background are more vulnerable than before. Due to the COVID-19 hit, unemployment rate globally and in Sweden has increased tremendously and people with international backgrounds have been hit more than before.
Often newcomers arrive in Sweden after having worked in very different cultures. Because Sweden’s work culture is quite unique, there is often a sense of confusion, especially when it comes to the unwritten social norms and codes.
At Peers Bridge, we develop cultural integration courses to complement current efforts and enable newcomers to thrive in Sweden. Our course, The Swedish Work Culture, covers the small things that may seem very ordinary and obvious to the locals but is a different world for many newcomers. Our courses include a variety of interactive methods to ensure effective learning.
As you can imagine, all our work is done in physical meetings, courses and workshops. Due to the current crisis, we hit a roadblock, but we are now getting back on our feet and would love to go digital to continue supporting newcomers and bridge the unemployment gap. But all of this comes at a cost, which is impossible for us to bear currently.
SUPPORT US TO CONTINUE BUILDING BRIDGES. Please read more below
Your contribution will help us develop, manage and market an online course for “Understanding the Swedish Work Culture – for Jobseekers”. The online course will help us at Peers Bridge to continue operating and provide our services to keep building bridges. Your contribution will help hundreds of people in Sweden to thrive and succeed.
We have previously collaborated with Helsingborgs Stad and Lund University for our courses and contributed towards the cultural integration of their participants. By running an online course, we will be able to continue to collaborate more effectively during this crisis.
Like most people who move to Sweden, we came with a romanticized notion of what life would be like in this new country. That the process of integration would be a piece of cake. That learning the language would be simple. That finding a job would be a matter of months, if not weeks.
However, we realized that the reality was not as anticipated. We noticed a huge cultural gap between New Swedes and Established Swedes. Naturally, people preferred to stay and move within clusters they identified with most. This impacted not only social lives, but also their employment opportunities.
Our team brings together a wonderful flavour of diversity and cultures. Faisal Albinali is from Saudi Arabia with a background in business administration and sustainability. Charbel Tawk, who comes from Lebanon, has a background in engineering is a social entrepreneur with a background in engineering and has experience in managing funded social projects. Parul Ghosh from India is a diversity and inclusion specialist with a background in disability rights, gender, and communications. She is also currently a member of the executive committee of the Anna Lindh Network in Sweden and runs a local website called ‘This is Hbg.’
About Peers Bridge
Peers Bridge is a startup social enterprise. Since its establishment in July 2018 in Helsingborg – Skåne, Peers Bridge has steadily gained the trust of many actors in the Skåne region and has received funding from Helsingborg Stad and Almi previously. We have also established a good relationship with our clients, such as the labour market administration and the University of Lund. Peers Bridge also is a member at JUS and ALF. Apart from our courses, we also run events such as Helsingborg Business form and Culture/Coronavirus events to support the local community.
Since mid-February, we have lost our collaborations and projects, which resulted in zero revenue to the company. A digital solution is needed to open new opportunities for us and support us during such huge losses for us.
Our first online course will be called “Understanding the Swedish Work Culture for Job Seekers”. On developing the course, we first plan to launch our beta version in English tentatively in June. We will continue testing, evaluating and improving the course after which we also aim to develop the course in different languages to accommodate more newcomers and people with a foreign background.
Amount of donation and reward
**If you choose to sponsor any of our participants, they would love to send you a thank you note on completion of the course. We would be happy to send you updates on the progress of the participants you sponsor if you wish to receive them.
Support us without a reward – Enter any amount you wish to pledge without a reward because you believe in what we do.
50 – We’d love to thank you for your support and will give you a shout out on our social media channels.
100 – We’ll give you a shout on social media and add your name/logo to our sponsors’ page on our website.
500 – We’d love to interview you as part of our ‘sponsor series’ and will share that on our social media channels and our monthly newsletter!
1000** – Sponsor a participant. With this reward, you can sponsor one participant who we will pick at random. We’ll also add you to our sponsors’ page!
2000** – Sponsor 2 participants. With this reward, you can sponsor two participants who we will pick at random. We’ll also add you to our sponsors’ page!
5000** – Sponsor 5 of our participants. With this reward, you can sponsor two participants who we will pick at random. We’ll also add you to our sponsors’sponsors’ page!
10,000** – Sponsor 10 of our participants or get free access for 10 of your employees. You will also get a free physical lecture/webinar depending on your location (valid for 2 years). We will also add you to our sponsor page and do an interview with you for our social media channels and newsletter.
50,000** – Sponsor 20 of our participants or get free access for 20 of your employees. You will also get free lectures/intercultural activity package for your kick-off
depending on your location (valid for 2 years). We will also add you to our sponsor page and do an interview with you for our social media channels and newsletter.
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